Email Marketing: Simple Strategies for Success from Constant Contact

This educational session will teach you how to master email marketing communications.

Workshop Description:

Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This educational session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.

This is a fun, informal event, so please come with questions. We’ll do a little networking, too!

In this workshop we will cover:

• What is permission-based email marketing and becoming a trusted sender
• Email list building best practices
• Increasing email deliverability and open rates
• Writing good subject lines and content
• How to get readers to take action
• Tracking your results and what to do with this information
• How email and social media marketing should work together

Workshop Overview:

We’ll talk about how email fits into your marketing strategy, and the fact that email is one of the strongest formats for true marketing. Email is a powerful tool for generating referral and repeat business. We’ll go beyond just the messages you send and cover how to harness this power of email marketing.

Great content is extremely important in any marketing message, and even more so for email. The email also has to be visually appealing, while containing high-value information delivered in a way that is easy to digest. We’ll discuss different types of content that work well, and how to use them. We’ll also cover the timing and distribution of email marketing campaigns, and how to determine what works best for your business.

Good marketing elicits a physical, measurable response from your target audience. Email is no different, and we’ll go into how to best track and manage your campaigns, as well as tactics for getting more response from your campaigns.

Level: This is an introductory level email marketing workshop that will provide new and valuable information for any marketing pro

This workshop is ideal for:

1. Small business owners who want to start or improve effective email marketing.
2. Entrepreneurs thinking or planning on starting a business who want to learn more about email marketing, Constant Contact and marketing on the web.
3. Not-for-profit orgranizations seeking to build better relationships with their members, supporters and donors.
4. Anyone looking to learn more about email marketing
5. Anyone interested in learning email marketing best practices, strategies and tips

Materials Provided:

1. Copy of slide presentation.
2. "Email Marketing for Small Business," a comprehensive, hands-on guide from Constant Contact on making email marketing work for your business or organization.

To register please go to:

http://events.r20.constantcontact.com/register/event?llr=oopetldab&oeidk=a07e8wsboya80aa203d

Erik Bunaes
Tech Valley Business Center LLC
518-250-9035
info@techvalleybusinesscenter.com